Scanning a bar code with your phone? While at one time it might have sounded like something from a futuristic or sci-fi movie, today it’s very much a part of the world we live in. Studies indicate that each month millions of users do just that – scan a QR code or quick response using their smartphones. Today there are now applications for practically everything, including the ability to allow consumers to use the camera on their phone to scan a quick response code. If you aren’t taking advantage of this technology you can be certain you will be left behind because the competition is increasingly utilizing this fairly low-cost marketing tool for everything from promoting new movies to hair-care products. QR codes have rapidly become a formidable force in the marketing world.
Not sure how QR codes could be implemented into your business and marketing plan? There are actually many ways in which QR codes can help to take your business to the next level no matter what type of business you might happen to be engaged in. For instance, many businesses are now using QR codes as part of personalized direct mail marketing. Quick and easy ways in which QR codes can be used include business cards, brochures and marketing materials, event and convention materials and point of sale receipts.
That’s great, you might be thinking, but how can that help me to boost my business? The real power behind QR codes lie in the ways in which they can be linked to numerous other marketing efforts. For example, QR codes can be linked to directions to your place of business, special offers and coupons, customer feedback forms and recommendations for complementary services and products. In fact, QR codes are an excellent way to encourage users to take actions that will support your overall marketing plan. They are also an excellent way to provide customers to come back and visit your business again. In this way, they are stellar for encouraging customer loyalty.
The potential for the way in which QR codes can be used is practically limitless. Perhaps one of the most exciting aspects of QR codes is the way in which they take the power of social media and not only merge people with technology but also extend that merger to enhance it even further with an interactive experience.
While the benefits of QR codes are clear, there are a few things to keep in mind in order to maximize the effectiveness of this marketing tool. Perhaps one of the most important tips to keep in mind is that QR codes are still relatively new. Consequently, it is important to make sure that you are clear in regards to instructions so that users are certain how to use them. In addition, it is imperative for all of your QR codes to provide some type of value to the user. Give careful thought and consideration to where you will send people when using QR codes to ensure that the final destination is somewhere engaging and interactive for the best results.
Not sure about the best way to implement QR codes into your marketing plan, but want to be certain you aren’t left behind? Contact us and let us help you develop a customized plan to harness the power of this powerful marketing tool.
